Real published prices from studios between Alicante and Torrevieja, what each tier buys, and how to tell which one your business needs.
Ask five studios on this coast what a website costs and you will get five numbers between €150 and €8,000. They are all telling the truth. They are describing different products.
The three tiers, with real numbers
€150 – €900. A theme, five pages, your text dropped in. Studios in Torrevieja advertise five-page sites from €150; in Alicante a landing page runs €450–900. For a plumber, a restaurant or a one-person consultancy this is often the correct purchase, and paying more would be waste.
€900 – €2,200. The published range for the better expat-facing studios on the coast — roughly €895 for five pages, €1,395 for ten, €2,195 for twenty, with delivery in seven to twenty working days. Custom-ish design, a CMS you can edit, technical SEO included.
€2,500 – €8,000. Genuinely custom work: bespoke design, an e-commerce build, integrations. Local studios quote €2,500–6,000 for custom corporate sites and €1,200–8,000 for shops.
Above that the market stops publishing prices, which is itself information: the projects are scoped individually because they are unlike each other.
What moves you up a tier
Not page count. Three things:
Integrations. The moment your site has to talk to something else — a CRM, a property feed, a booking engine, an ERP — you have left template territory. The work is in the data model, not the design.
Languages. A genuinely multilingual site is an engineering problem, not a plugin. Four languages properly done costs more than four times one language done once, because the architecture changes.
Who edits it. A site one person updates monthly and a site four marketers update daily are different products. The second needs constraints, roles and a component library.
Ongoing costs nobody mentions upfront
Domain and hosting run €150–300 a year. Maintenance plans start around €35 a month and go up with complexity. Budget for both from day one — a site with no maintenance line item is a site that will be broken in eighteen months.
The honest test
If your website is a brochure that proves you exist, buy the cheapest thing that looks professional and spend the difference on photography. If your website is where your revenue actually arrives — enquiries, bookings, orders — then the question is not what a site costs but what a broken one costs you per month. Usually the answer makes the tier obvious.